Resume
HIGHLIGHTS OF EXPERIENCE
  • Over 15 years of award-winning experience as an agency and freelance copywriter
  • Created marketing materials for clients including IBM, Bostonian, Lipton, Bausch and Lomb, and EMC
  • Expertise in writing direct mail, print, interactive, broadcast, and collateral material
  • Developed interactive and e-commerce copy for Home Depot, TJX, Bostonian, Casual Male, CompUSA
  • Freelanced with Ingalls, Quinn & Johnson, Donovan Group, Circle.com, Cipriani Kremer, Arnold
  • Experience developing lifestyle and direct-sales brands including HomeGoods, PartyLite Gifts and Princess House
  • Familiarity working with financial, legal and lending institutions


COPYWRITING EXPERIENCE    

           Xclamation Communications, Boston, MA                                              
           Freelance Creative Services

    • Creative direction and copywriting including TV, radio, interactive, print, PR, catalog, and
      direct for consumer, business to business, high tech, and educational clients
    • Interactive user experience and information architecture development
    • Consulting services including strategy, positioning, branding, lead generation, concept development, new business development, promotions, and event marketing
    • Proofreading, editing, ghostwriting, speechwriting, document review

    Bank of America, Boston, MA                                              
    Senior Copywriter/Creative Director/Project Manager

    • Copywriting, editing and creative direction for publications, branding and marketing communications
    • Project management/coordination for Investment Strategies Group (ISG) communications department
    • Communications strategy development including, positioning and lead generation
    • Management of internal client relationships, creative team and compliances process for ISG

           Think New Ideas / answerthink, Boston, MA                                              
           Senior Interactive Copywriter

    • Concept and implementation of interactive branding for Lipton, Bostonian and other accounts
    • Developed interactive branding strategies for clients
    • Managed and supported junior copywriters and freelancers
    • Designed and presented concepts for new accounts and new business

            Pamet River / DigitalPamet, Boston, MA                                                 
            Senior Copywriter

    • Wrote interactive and collateral marketing and advertising materials for high tech
      and business to business clients
    • Developed branding strategies for national client list
    • Coordinated freelance art directors, designers and copywriters

            Leo Burnett, Boston, MA                                                              
            Copywriter

    • Specialized in concept, copywriting, and implementation of advertising and marketing
      for high tech clients
    • Developed strategic lead generation campaigns
    • Created and presented concepts to clients
    • Served clients as copy and marketing consultant

            Berenson, Isham & Partners, Inc., Boston, MA                                    
            Copywriter

    • Wrote print, direct, interactive, and collateral for clients including the Financial Times, the Economist, and Cornell University
    • Created brand recognition and repositioning campaigns
    • Wrote cd-rom and interactive copy for Cornell University
    • Developed email marketing methodology for ClubMed

 

ADDITIONAL EXPERIENCE    

            New England Moves Mortgage Corporation, Boston, MA                             
            Mortgage Closing Associate

    • Provided support to sales and underwriting staff for loan closing operation
    • Served as technical liaison/trouble-shooter during software system upgrade/implementation

            Drummer, Boston, MA
            Drummer/Percussionist

    • Over 24 years of experience playing and performing
    • Live and studio musician for acoustic rock & roll band
    • Compose and arrange percussion for singer/songwriter

                 

AWARDS

                 
            The Ad Club of Boston

  • Hatch, Interactive—Lipton, teaandhealth.com                                                                            

            Web Marketing Association

  • WebAward, Standard of Excellence—Lipton, teaandhealth.com                                                    
  • WebAward, Standard of Excellence—IBM, corporate intranet                                                    
  • WebAward, Standard of Excellence—EMC, international web banners                                        

            New England Direct Marketing Association

  • Gold, International Direct Mail—Financial Times                                                                
  • Gold, Direct Mail Publishing, Circulation—Financial Times                                                    
  • Silver, Print Campaign—Cornell University                                                                            

            Mass. Office of the Lieutenant Governor/Coalition of Battered Women's Shelters/Emerge

  • Special recognition for anti-domestic violence PSA TV spot                                                    

 

EDUCATION

            Boston College, Chestnut Hill, MA
            Bachelor of Arts:  Communications and English

            Abbey Theater Irish Studies Program, Dublin, Ireland
            Boston College/The Abbey Theater