HIGHLIGHTS OF EXPERIENCE

• Over 15 years of award-winning copywriting experience, both agency and freelance based
• Created marketing materials for clients including IBM, Bostonian, Lipton, Bausch and Lomb, EMC, Home Depot
• Expertise in writing direct mail, print, interactive, broadcast, and collateral material
• Developed interactive, e-commerce and SEO copy for TJX, Bostonian, Casual Male, CompUSA, Genzyme, Intuit
• Freelanced with Ingalls, Quinn & Johnson, Donovan Group, Circle.com, Cipriani Kremer, Arnold
• Experience developing lifestyle brands including HomeGoods, PartyLite Gifts and Princess House
• Familiarity working with financial, insurance, legal and lending institutions

COPYWRITING EXPERIENCE    

           Xclamation Communications, Boston, MA                                              
           Freelance Creative Services

MFS Investment Management, Boston, MA                                                           
Senior Copywriter

• • Creative direction and copywriting including TV, radio, interactive, print, PR, catalog, and
    direct for consumer, business to business, high tech, and educational clients
  • Interactive user experience and information architecture development
  • Consulting services including strategy, positioning, branding, lead generation, concept development, new business development, promotions, and event marketing
  • Proofreading, editing, ghostwriting, speechwriting, document review
  • • Writing and editing for branding and marketing materials
    • Content development for newsletters and client communications
    • Interactive and email copywriting for broker and advisor specific support pieces

           Bank of America/Merrill Lynch, Boston, MA             
            Senior Copywriter/Creative Director/Project Manager

Think New Ideas / answerthink, Boston, MA             
Senior Interactive Copywriter

• • Copywriting, editing and creative direction for publications, branding and marketing communications
  • Project management/coordination for Investment Strategies Group (ISG) communications department
  • Communications strategy development including, positioning and lead generation for BofA/ML merger
  • Management of internal client relationships, creative team and compliances process for ISG
  • Interactive and SEO copywriting to support internal and external bank brands

• • Concept and implementation of interactive branding for Lipton, Bostonian and other accounts
  • Developed interactive branding strategies for clients
  • Managed and supported junior copywriters and freelancers
  • Designed and presented concepts for new accounts and new business

            Pamet River / DigitalPamet, Boston, MA                                                 
            Senior Copywriter

• • Wrote interactive and collateral marketing and advertising materials for high tech
    and business to business clients
  • Developed branding strategies for national client list
  • Coordinated freelance art directors, designers and copywriters

            Leo Burnett, Boston, MA                                                              
            Copywriter

• • Specialized in concept, copywriting, and implementation of advertising and marketing
    for high-tech clients
  • Developed strategic lead generation campaigns
  • Created and presented concepts to clients
  • Served clients as copy and marketing consultant

            Berenson, Isham & Partners, Inc., Boston, MA                                    
            Copywriter

• • Wrote print, direct, interactive, and collateral for clients including the Financial Times, the Economist, and Cornell University
  • Created brand recognition and repositioning campaigns
  • Wrote interactive copy for Cornell University
  • Developed email marketing methodology for ClubMed

ADDITIONAL EXPERIENCE    

            New England Moves Mortgage Corporation, Boston, MA                             
            Mortgage Closing Associate

• • Provided support to sales and underwriting staff for loan closing operation
  • Served as technical liaison/trouble-shooter during software system upgrade/implementation

            Drummer, Boston, MA
            Drummer/Percussionist

• • Over 24 years of experience playing and performing
  • Live and studio musician for acoustic rock & roll band
  • Compose and arrange percussion for singer/songwriter

AWARDS

                 
            The Ad Club of Boston

• Hatch, Interactive—Lipton, teaandhealth.com                                                                            

            Web Marketing Association

• WebAward, Standard of Excellence—Lipton, teaandhealth.com                                                    
• WebAward, Standard of Excellence—IBM, corporate intranet                                                    
• WebAward, Standard of Excellence—EMC, international web banners                                        

            New England Direct Marketing Association

• Gold, International Direct Mail—Financial Times                                                                
• Gold, Direct Mail Publishing, Circulation—Financial Times                                                    
• Silver, Print Campaign—Cornell University                                                                            

            Mass. Office of the Lieutenant Governor/Coalition of Battered Women's Shelters/Emerge

• Special recognition for anti-domestic violence PSA TV spot                                                    

EDUCATION

            Boston College, Chestnut Hill, MA
            Bachelor of Arts:  Communications and English

            Abbey Theater Irish Studies Program, Dublin, Ireland
            Boston College/The Abbey Theater